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スポンサーシップイベントによる企業イメージ効果と現状の課題 ー国内企業におけるスポサーシップ事例よりー

Translated title of the contribution: Corporate Brand Effectiveness of Sponsorship Events and Current Issues - A Case Study of Sponsorships in Japanese Companies

Research output: Working paper

Translated title of the contributionCorporate Brand Effectiveness of Sponsorship Events and Current Issues - A Case Study of Sponsorships in Japanese Companies
Original languageJapanese
Pages27-43
Number of pages17
StatePublished - Dec 2015

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